Why Being Number 1 in Business Can Make You Lose Everything

Once upon a time, in a galaxy far, far away, I ran a lead generation agency with my great friends, Gandalf the Grey and Voldemort. We were sending out thousands of cold emails a day and booking meetings left, right, and center. 

I told my friends not to use magic because I wanted to do this on my own. 

It cost me just $97 to send 30,000 emails, all of them landing in the inbox. It was so good it should have been illegal.

I was very pleased with myself, flying high, enjoying my greatness, and basking in the glow of my achievements.

But little did I know… I was about to be humbled badly.

This Mistake Cost Me Everything

One day, I logged in and noticed my Google account was blocked, and all my campaigns were paused. I assumed there had been a mistake—a hiccup somewhere. I went for lunch, not stressing about it too much.

A few hours went by, and it was still blocked. So, I got in touch with customer service.

Turns out, it’s impossible to talk to a human being. Even if you spend $30,000/month, you're still considered a small fish. So, I sent in ticket after ticket.

Three days later, I finally got an answer. My workspace account got blocked because someone, somewhere, thought that my offer was ‘possibly misleading.’

Keep in mind, these were regular marketing agency cold email campaigns. There was nothing particularly weird or off-putting about them. But I got embroiled in a ton of discussions, and in the meantime, there were ZERO leads coming in.

Why?

Because I got dependent on ONE source of leads. And that’s the dumbest possible thing you can ever do.

The Worst Number In Business

At first, I blamed Google, Big Tech, and a whole lot of other things.

Then it hit me.

This was ALL MY FAULT.

I failed miserably because I got too dependent on ONE source. One is the worst number in business.

• One key staff person.

• One source of leads.

• One big client.

And what happens when your ONE is taken away? You’re dead in the water.

And that’s the nasty thing about business. Everything that CAN go wrong eventually DOES go wrong.

So, I set out to fix this issue and vowed never to get into that position again.

Making Your Marketing Hard To Kill

I now make it a point to spot the “ones” in my business. Because every ‘one’ is an attack vector. A vulnerability waiting to be exploited. Ticking time bombs. You get the picture.

And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself, “this one is different.”

Narrator voice: “This one wasn’t different.”

When it comes to marketing, this means we’re always looking to get an ad to work… and then we branch it out across many different platforms.

• Meta ads working? Awesome.

• Let’s look at YouTube.

• And Google.

• And offline.

• And direct mail.

• And cold email.

• And autoresponder marketing.

• And affiliate marketing.

• And referral marketing.

• And anything else we can think of.

This is the only dependable way to become ‘Hard to Kill’ or ‘Hard to Cancel.’

Talk soon,

Vikas

P.S. Want to see an example of a rock-solid Irresistible Offer in the meantime?

Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.

No cost, no obligation. If you want to work together, I’ll tell you exactly how that works; if you don’t, that’s fine too. No hard selling, no pressure, no annoying sales tactics.

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